Why is an IP Warm-up important?
Warm-up Matters
Quick Warm-Up: | Slow Warm-Up: |
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IP Warm-up Helps Build Your Sender Reputation
⇒Sender Reputation is how receivers view you and your mail.
- Email reputation controls access to the inbox
- Bad reputation = Spam Folder or Blocks
- Good reputation = Inbox
- Reputation can effect the Domain and/or IP Address and will be based on:
- Spam Complaints
- Invalid email addresses (hard bounces)
- Spamtrap hits
- Authentication (SPF, Sender ID, DKIM, DMARC)
- Third-party blacklistings
- Engagement
⇒Positive affects on your reputation are:
- Opens
- Clicks
- Authentication – DKIM, SPF, Sender ID, DMARC
⇒Negative affects on your reputation are:
- Poor or insufficient permission
- High recipient complaints (report as spam)
- Poor list quality/hygiene – Bad email addresses
- IP Address and Domain blacklistings
- Spam Trap hits
- Large spikes in volume