Warm-up Matters

 

Quick Warm-Up:	Slow Warm-Up:
ISPs see volume spikes Unknown Senders Blocks/Filtering/Rate Limiting will occur	ISPs see the gradual build in volume Good reputation develops over time Blocks/Filtering/Rate Limiting rarely occurs (only occurs when engagement and complaint rate ratios are in poor standing).

IP Warm-up Helps Build Your Sender Reputation

⇒Sender Reputation is how receivers view you and your mail.

• Email reputation controls access to the inbox
  • Bad reputation = Spam Folder or Blocks
  • Good reputation = Inbox
• Reputation can effect the Domain and/or IP Address and will be based on:
  • Spam Complaints
  • Invalid email addresses (hard bounces)
  • Spamtrap hits
  • Authentication (SPF, Sender ID, DKIM, DMARC)
  • Third-party blacklistings
  • Engagement

⇒Positive affects on your reputation are:

• Opens
• Clicks
• Authentication – DKIM, SPF, Sender ID, DMARC

⇒Negative affects on your reputation are:

• Poor or insufficient permission
  • High recipient complaints (report as spam)
• Poor list quality/hygiene – Bad email addresses
• IP Address and Domain blacklistings
• Spam Trap hits
• Large spikes in volume