Pristine Spam Traps
- Email addresses created solely to capture spammers (sometimes referred to as Honey Pots). These email addresses were never owned by a real person, do not subscribe to email programs and of course will never make a purchase. If you are hitting pristine traps, this typically indicates you have a bad data partner.
Recycled Spam Traps
- Email addresses that were once used by a real person but abandoned and then recycled by ISPs as spam traps. Before turning on an abandoned email address into a spam trap, ISPs will return an unknown user error code for a period of time (6 to 12 months). If you are hitting a recycled spam trap, this typically indicates that your data hygiene process is not working.
How to Avoid and Remove Spam Traps
- Do not purchase or rent lists.
- Remove hard bounces.
- Continuously re-engaged your inactive subscribers.
- Remove disengaged subscribers once several re-engagement attempts have been made.